How to make a great first impression with patients

You don’t have a second chance to make a great first impression.

If twenty random numbers were read aloud, most people would remember the first few numbers and the last few numbers. We tend to remember beginnings and endings. It is the same with patients; they tend to recall what they hear at the beginning and the end. This is how our brains are wired; it is called the recency primacy effect (or serial position effect).

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