Driving Patients Toward Health Apps

The Institute of Medicine recently released a report, Best Care at Lower Cost: The Path to Continuously Learning Health Care in America, which argued for a road map, including increased adoption of health information technology, increased connectivity, use of new payment models and a re-engineering of healthcare systems.

The committee expressed that all the pieces needed for quality transformation were there, they just need to be put together to take the industry to a better level.

We also must be able to drive patients to use these tools to join the movement. Rock Health’s CEO told a GigaOM conference that there is a growing movement of consumers who want to try and take an active role in maintaining their health, and that can be a profitable market for apps and services.

With the aging baby boomer population, an author at Smart Phone Healthcare also argues that health app developers should be sure to consider older generations when designing their user interface.

The Wellbe.me Patient Guidance System was designed, from the beginning, with a senior user in mind. Several key decisions were made to accommodate that segment of the population.

For example, we do not rely on text messaging because most older generations do not use it and we also chose to not develop the technology for smart phones because they are not popular with seniors. Answer this week’s poll: Do you use any health apps on your mobile phone?

Many other provisions for age were made in the selection and writing of the content. Other provisions were made in the user interface (to avoid too many buttons and keep things simple). Get a free demo to see how easy it is to use.

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