Docs and Hospitals Turning to Social Media

FierceHealthIT reports a recent study in the Journal of Medical Internet Research found that doctors are increasingly turning to social media to stay up to date on medical info and to share knowledge.

Hospital Impact still notes there are some land mines in social media, like patient privacy breaches, but notes that most hospitals can do better when it comes to reaching out to patients in these media. Here are some questions they ask:

  • Are you having a one-sided conversation on social media?
  • Are you creating engaging content or infomercials?
  • Are you listening or doing all the talking?

Whether you’re a social media maven, or just dipping a toe into the world of tweets and blogs, we invite you to join our industry LinkedIn group, Improving the ePatient Experience, where we share bits of info, host polls and have discussions.

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